Mission and Values

Smile Brands Mission

Our Mission is simple - to provide Smiles for Everyone®!

Living our Mission 

We believe that everything we do should embody our mission of Smiles for Everyone®!  These three words embody this organization’s reason for existing:

Make sure each individual and group with whom we interact has a reason to smile. Ensure that each person we touch believes they were treated fairly and benefited from their encounter with the employees of Smile Brands and its affiliated dental groups.

The most important tool we use to help employees and affiliates create Smiles for Everyone is our G3® Service Platform: Greeting, Guiding and Gratitude. This means:

  • We greet everyone we encounter with a warm, sincere smile – whether that encounter is in person, on the phone or by email.
  • We listen attentively to each person’s request, ask questions, and then guide them through the next steps.
  • Finally, we thank them for entrusting us with their care and service, showing our appreciation for their confidence, patience and understanding.

We also believe that giving people a reason to smile is a great gift – for them and for us! Each day, we have the opportunity change people’s lives and honoring that gift is why we try to take a few moments daily to Celebrate. Everyday. Miracles.