Mission and Values

Smile Brands Mission

The mission of Smile Brands is to deliver Smiles for Everyone^®. Whether you call it our vision, mission or purpose, it is the reason for Smile Brands’ existence, and what each employee and affiliated dental provider strives for every day. It means ensuring that all the groups who interact with Smile Brands—patients, doctors and employees—are enriched by their experience.

Patient Advocacy Model

With the Smile Brands’ business model affiliated dental offices are able to offer patients quality dental care at an affordable price, and do so while keeping the patient’s best interest at the forefront. That doesn’t mean that affiliated providers always offer the highest-price option, but neither should the lowest-price treatment be the only one considered—because it might not be the most cost-effective in the long run.

At Smile Brands, employees and affiliated dental providers should be “Patient Advocates.” This means taking a holistic approach to dentistry, offering the kind of treatment you’d want your own family to receive, and being transparent about the choices being offered.

In short, Patient Advocacy means educating patients to enable them to make informed decisions about the choices they have regarding their dental treatment. This will help them find their optimal intersection between quality and value.

A Doctor-Focused Culture

Central to the Patient Advocacy Model is the doctor/patient relationship. This is why Smile Brands makes investments in facilities, equipment, marketing and makes continuing education available to affiliated doctors. Providing these tools and support allows for both professional and personal growth.