Our History

Smile Brands Group Inc. was incorporated in Delaware in 2005 for the purpose of acquiring Smile Brands Inc. (formerly Bright Now! Dental, Inc.) and its subsidiaries.  Smile Brands Inc. was founded in 1998 through the acquisition of three West Coast support services organizations and grew through the acquisitions of Monarch Dental in February 2003 and Castle Dental in June 2004. 

ConsumerHealth, Inc. (dba Newport Dental) is our wholly owned subsidiary that operates as a staff-model dental health service plan licensed by the state of California under the provisions of the California Knox-Keene Health Care Service Plan Act of 1975.  ConsumerHealth is considered a “mixed model” plan that provides dental services to its enrollees through its individual, group, and Medicaid product lines and through agreements to service group enrollees of other dental plans.  ConsumerHealth owns and operates 14 staff-model dental facilities in California, offering a wide range of general and specialty dental services.  In addition, ConsumerHealth employs or contracts directly with each of the dentists, specialists, and hygienists that work at ConsumerHealth facilities. 

Smile Brands Group's primary equity sponsor is Gryphon Investors, a leading private equity investment firm focused on investing in physician-centric healthcare businesses. Gryphon's strategy is to partner with outstanding management teams and build value for its investors through a combination of operational improvements, internal growth initiatives, and strategic acquisitions.  To learn more about Gryphon visit www.gryphon-inv.com.